The Spaz speaks out for moms EVERYWHERE!

From: Domestic Spaz (beth@domesticspaz.com)
To: info@draftfcb.com
Subject: Windex Commercials - here's a FREE advertising pitch from a real mom

Message:

To Whomever Decided It Was A Good Idea To Show A Mom Cleaning Up After Her Entire Family:

I'm a real mom of three kids in a messy house. I buy Windex. Never once has picking up a spray bottle of Windex Multi Surface ever caused time to stop so that I could merrily go around cleaning up all of the messes my family makes before they even hit the ground. In fact, the idea that it's the mom's job to clean up all the messes in the house is so overdone and irritating that it has caused mothers from around the country to convene on facebook and discuss how irritated we are with your ridiculous commercial.

And really? A commercial where a lazy ass man sleeps in a lounge chair while his wife washes the windows? Who runs this ad agency? Mr. Cleaver?

When y'all decide to run a commercial where those irritating birds look through the window to see a 15 year old kid saying "I use Windex Multi Surface cleaner to clean up all the sticky and nasty messes my self-entitled and irresponsible ass makes in the house that my mom and dad work their tails off to pay for. I love using it so much I think I'll clean up the rest of the house and still have time to do my homework and empty the dishwasher!"... well THAT'S when I and mothers across America just like me will be flocking to the stores to buy your products.

Sincerely,
Beth Hubbard
aka Domestic Spaz






PS: Upon further research, I discovered that DraftFCB no longer holds the SCJohnson (the makers of Windex) account. Ogilvy & Mather currently holds the Windex account. Perhaps their ads will be less misogynistic. :)