This following post will bore my average reader to death. Seriously. You will die of boredom if you read this post. So proceed at your own risk.
I warned you!
Since eBay implemented their star rating policy, there has been all sorts of hub bub about the stars. Now, more than ever, our stars are incredibly important to us because they determine our placement within eBay's search function. And the higher up on that page we place, the more money we make. So that's a big giant deal. GINORMOUS.
Stars are supposed to be anonymous. Sellers are not supposed to know who leaves what stars for them so that buyers can feel comfortable leaving completely honest stars without fearing any retaliation from the seller.
Now, I'm all for honesty. I think it's important that buyers leave honest feedback and honest stars because that's what is going to single me, a hard working and honest seller, from those sellers that have poor customer service and quality. However, now that eBay has implemented the Top Rated Seller program, my stars are everything to me.
And besides, what retaliation do we really have? We can add the buyer to our Blocked Bidder List and we can tell our friends. That's about it.
Over the past three months I have sold 416 items. If I receive more than two 1 or 2 star ratings in any category, I will lose my Top Rated Seller status. All it takes is three customers to decide that I didn't describe something as accurately as they'd like or that I didn't send them enough glowy emails (or maybe that I sent them too many!) and I lose that pretty little badge. If you're good in math, you'll note that three customers out of 416 is less than one percent. I can make 99% of my customers ecstatic, but three of them have the power to cause me to be shoved further down in the eBay search results and lose a 20% discount on my eBay fees. That's anywhere from one to two hundred dollars a month in lost discount and an immeasurable amount of money in lost sales.
So when someone leaves me bad stars, I want to know it. I want to know who that buyer is so I can make sure they don't buy from me again. I want to review the transaction and see if there was a legitimate reason for the bad rating so I can make sure I don't do whatever that is again. For me, a 1 or 2 star rating is worse than a big red negative.
So how do I find out who left me a bad star rating if eBay keeps those stars anonymous? Thanks to the awesome masterminds of some of my fellow selling friends, I found out how to do it. And I'm going to share it here with you.
First of all you need to go to your Seller Dashboard. You can find the link to your dashboard in a couple of places. One is at the top right of your feedback page and another is on the left side of the "Account" tab on the My eBay screen. I like to go from my feedback page.
Once you click there, you'll see your dashboard and you'll see a box toward the top of the page on the right that looks like this:
This buyer left me what anyone would think was glowing feedback. See?
So I'm not allowed to contact this buyer to ask her what the problem was, but I might send out an email asking if everything was to their liking with no mention of the stars at all just to find out. And I'll definitely add this buyer to my Blocked Bidder List, because this is the scariest kind of buyer out there.
So there you have it! eBay secrets revealed!